Hoteles BESTPRICE Announces the Opening of Its New Hotel in the Historic Heart of Toledo

16 Mar 2026 10:52 CET

Hoteles BESTPRICE continues to advance its expansion strategy in Spain with the opening of its new establishment in the city of Toledo, located in the iconic Plaza de Zocodover, in the heart of the historic center.

The new Hotel BESTPRICE Toledo, located just a few meters from the Alcázar of Toledo, occupies a renovated 17th-century building that previously housed the Hotel Domus Plaza Zocodover. The property combines the historical value of the building with a modern and functional interior design, aligned with the chain’s economic-premium positioning.

The hotel offers modern, fully equipped rooms and provides walking access to some of the city’s main cultural landmarks, including the Toledo Cathedral, the Synagogue of El Tránsito and the El Greco Museum.

According to Oscar Sánchez, president of the company, “BESTPRICE Toledo strengthens our expansion strategy in provincial capitals and urban destinations with strong tourism appeal, consolidating our economic-premium boutique hotel model.”

With this opening, Hoteles BESTPRICE continues expanding its presence in Spain and reinforces its positioning as one of the most efficient hotel chains in the sector.

The company is listed on Euronext Paris under ISIN ES0105664009 and ticker MLHBP.

Hoteles BESTPRICE is a boutique hotel chain leading the economic-premium hotel segment in Spain. The company offers an innovative, unique and highly attractive concept for guests, combined with a compelling profitability and growth model for investors. The brand provides highly competitive hotel rates with Deluxe rooms and first-class reception service, modern facility design and agile, personalized and professional service delivered by a highly trained Guest Services team.

The company currently operates ten boutique establishments: BESTPRICE Diagonal, BESTPRICE Gracia, BESTPRICE Maragall and Hostal BESTPRICE Barcelona Stadium in the city of Barcelona; BESTPRICE Madrid Alcalá and BESTPRICE Madrid Alegría in Madrid; BESTPRICE Girona in Girona; BESTPRICE Valencia in Valencia; BESTPRICE Santillana del Mar in Santillana del Mar; and the newly opened Hotel BESTPRICE Toledo in Toledo.

Two additional hotels in Málaga and Logroño are scheduled to open soon, bringing the company’s portfolio to 12 operating hotels. The company is listed on the stock market of Euronext Paris.