Record Revenue for Møller Mobility Group in 2025

27 Feb 2026 08:00 CET

Møller Mobility Group delivered revenues of NOK 49.5 billion in 2025, an
increase of 26 percent compared with the previous year. Profit before tax
amounted to NOK 1,543 million, up 22 percent year-on-year. In a challenging
market, growth was primarily driven by high new-car volumes, while the Group
also increased its passenger car market shares in Norway, Sweden and the
Baltics.

“2025 started off challenging, but from the summer onwards we succeeded in
mobilising across the entire Group, in close cooperation with our partners. This
momentum was further strengthened towards the end of the year, driven by the
authorities’ announced increase in electric vehicle taxation from 2026. Overall,
2025 was a good year for Møller Mobility Group,” says Petter Hellman, CEO of
Møller Mobility Group.

The market continues to be characterised by intensified competition and pricing
pressure, which, combined with developments in the service market in Norway and
the used-car markets in Sweden and the Baltics, had a negative impact on the
Group’s margins in 2025.

Increased Market Share in a Record Norwegian Market
Revenue growth was strongly driven by developments in the Norwegian passenger
car market, which reached a record level of 179,550 vehicles in 2025. The
Group’s market share increased to 22.9 percent. The light commercial vehicle
market grew to just under 29,650 vehicles, with Volkswagen Commercial Vehicles
maintaining its position as market leader with a market share of 34.3 percent.

“It is encouraging to see that our largest brand, Volkswagen, increased its
market share to 13.3 percent. We are very satisfied with that result, given the
tough competitive conditions we operate under,” says Hellman.
In the Baltics, the Group delivered solid revenue growth and further
strengthened its market position, particularly for Volkswagen. Margin pressure
meant that earnings ended at the same level as the previous year. In a continued
challenging market in Sweden, the Group’s dealers increased their new-car market
share, while the service business delivered strong results.

The mobility service Hyre is 85 percent owned by Møller Mobility Group.
“Hyre achieved solid growth across all markets in 2025. The company continues to
make significant progress, including establishing operations at Norway’s largest
airports. High growth investments contributed to a negative result in 2025,”
says Hellman.

Need for Transformation in a Demanding Market
Technology and the global automotive industry are changing rapidly, and Norway
has become perhaps the most demanding car market in the world. This places high
demands on development and transformation for Møller Mobility Group.

“We must both strengthen our current business and at the same time position
ourselves for the future, with the Dare to Move strategy as a clear guiding
framework. If we succeed, we will realise our ambition of becoming a leading
light for the future of mobility in Europe, as the foremost player in what will
be the world’s first fully electric car market,” says Petter Hellman.

He highlights people as the core of the transformation:
“Our employee surveys show that Møller Mobility Group has engaged and motivated
employees. This provides a strong foundation for further development, and we
will continue to invest in our people and build the best team in the industry.”

Seizing the Opportunities Ahead
The Group expects a solid total market in 2026, with forecasts of 170,000
passenger cars and 29,000 commercial vehicles in Norway. The electric vehicle
share is expected to be around 99 percent for passenger cars and approximately
60 percent for commercial vehicles.

“We expect 2026 to be a demanding year, with even tougher competition. We will
seize the opportunities ahead of us and dare to make the right decisions. We
will work hard to deliver strong customer experiences, defend our market
position, ensure a successful rollout of new systems and safeguard
profitability. If we continue this work as one Møller, we have all the
prerequisites to perform well in 2026 as well,” says Hellman.

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