Appear ASA - YouTube certification unlocks Tier 2 growth for Appear’s new X5 Platform

24 Feb 2026 09:00 CET

Oslo, Norway, February 24 2026 - Appear, a global leader in live production
technology, today announced that its X Platform has been officially verified by
YouTube for Secure Reliable Transport (SRT) live streaming. The verification
enables broadcasters, rights holders, and production teams to deliver
high-quality, low-latency live content directly to YouTube using Appear’s X5,
X10 and X20 hardware platforms, ensuring a seamless and resilient streaming
workflow for news, sports and live events.

“This certification is a strategic milestone that directly supports our
expansion into Tier 2 markets with the launch of our X5 platform,” said Thomas
Bostrøm Jørgensen, CEO of Appear. “It empowers rights holders without legacy
broadcast infrastructure to stream professional-quality live content directly to
YouTube using Appear’s technology, opening new revenue opportunities and
substantially broadening our addressable market.”

Across sports and live events, media rights are increasingly owned by local
clubs, regional leagues and independent federations that lack professional
broadcast capabilities. With Appear’s certified solutions, these organisations
can now produce, monetise and distribute live content independently while
retaining full control over their production, branding and commentary.

For example, regional club-level motorsports can cover events with just 1–4
cameras using the X5, creating a simple and cost-efficient path direct to
YouTube distribution. Regional fighting leagues, popular across the APAC region,
along with other distributed sports organisations, can deploy compact remote
production setups, turning smaller or geographically dispersed events into
commercially viable live productions with professional-grade quality.
Beyond sports, the certification opens growth opportunities in adjacent
verticals including House of Worship, video podcasts and independent media, fast
growing segments that require professional grade live production without access
to conventional broadcast infrastructure.

Commercially, the YouTube verification reinforces Appear’s reseller-led
go-to-market strategy for the X5. As the Company scales a platform built for
higher-volume adoption, expansion into Tier 2 segments will be a key driver of
growth and operating leverage. By lowering deployment barriers and enhancing the
product’s value proposition, the certification significantly broadens Appear’s
addressable market.

From 2026 onward, these segments are expected to represent a core pillar of
Appear’s growth strategy, increasing product volumes, extending market reach and
reinforcing Appear’s position as a live technology leaders for remote,
direct-to-platform live production technology.

Official press release with Youtube can be found
here:https://www.appear.net/blog/2026/02/24/youtube-live-content-delivery/

For further queries, please contact:
IR and media contact - Jo Christian Lund-Steigedal, Corporate Communications AS,
+47 415 08 733 | jcs@corpcom.no

About Appear
Headquartered in Oslo, Norway, Appear designs and delivers high-capacity,
sustainable solutions for media processing and live content delivery. The
Company’s technology enables the capture, transport, and processing of live
video from sports stadiums, concert arenas, and other venues to viewers with
ultra-low latency, ensuring superior video quality and reliability. Appear
serves broadcasters, production companies, content owners and network operators
worldwide who rely on its live production technology to deliver the world’s most
demanding live productions.

This announcement is non-regulatory and made for information purposes only.

More information:
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