APPEAR ASA – COMMENCEMENT OF BOOKBUILDING AND APPLICATION PERIOD

28 Oct 2025 08:07 CET

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED
STATES, CANADA, AUSTRALIA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE
PEOPLE’S REPUBLIC OF CHINA, SWITZERLAND, JAPAN OR ANY OTHER JURISDICTION IN
WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. OTHER RESTRICTIONS ARE
APPLICABLE. PLEASE SEE THE IMPORTANT INFORMATION AT THE END OF THE PRESS
RELEASE.

Oslo, 28 October 2025: Reference is made to the stock exchange announcements on
27 October 2025, whereby Appear ASA ("Appear" or the "Company") announced the
terms of the initial public offering of its shares (the "Offering", and together
with the listing of the Company's shares on the Oslo Stock Exchange, the "IPO")
and the approval and publication of the prospectus for the IPO (the
"Prospectus").

The Prospectus was published on 27 October 2025 and is, subject to regulatory
restrictions in certain jurisdictions, available at
https://www.abgsc.com/transactions and www.dnb.no/emisjoner and at the websites
of the Company, www.appear.net. In addition, the Prospectus may be obtained at
the websites of Nordnet (acting as placing agent for the Offering) at the
following addresses; www.nordnet.no and www.nordnet.se.

The Offering comprises an institutional offering (the "Institutional Offering"),
a retail offering in Norway and Sweden (the "Retail Offering"), and an Employee
Offering for employees in Norway and Sweden (the "Employee Offering").
Applications in the Retail Offering and the Employee Offering can be made
through the websites listed above, or by using the application form appended to
the Prospectus, from commencement of the application period for the Retail
Offering and the Employee Offering (the "Application Period"). Applications in
the Institutional Offering can be made by contacting one of the Managers during
the bookbuilding period for the Institutional Offering (the "Bookbuilding
Period").

The Bookbuilding Period and the Application Period will commence today, 28
October 2025 at 09:00 hours (CET). The Bookbuilding Period will expire at 14:00
hours (CET) on 4 November 2025, and the Application Period will expire at 12:00
hours (CET) on 4 November 2025. The Bookbuilding Period and the Application
Period may be extended at any time, but will in no event be extended beyond
14:00 (CET) on 18 November 2025.

Applications in the Retail Offering and the Employee Offering can be made
through the websites www.abgsc.com/transactions or www.dnb.no/emisjoner for
Norwegian applicants who are residents of Norway with a Norwegian personal
identification number. Applications by applicants located in Norway and Sweden
can also be made by submitting the application forms appended to the Prospectus
to DNB Carnegie, a part of DNB Bank ASA or ABG Sundal Collier ASA (together, the
"Managers"), or electronically, through the websites of Nordnet, being
www.nordnet.no and www.nordnet.se.

Applications in the Institutional Offering can be made by contacting one of the
Managers during the Bookbuilding Period.

For further information, please contact:

Media contact:
Geir Bjørlo, Corporate Communications AS
+47 915 40 000 | geir.bjorlo@corpcom.no

About Appear ASA
Headquartered in Oslo, Norway, Appear designs and delivers high-capacity,
sustainable solutions for media processing and live content delivery. The
Company’s technology enables the capture, transport, and processing of live
video from sports stadiums, concert arenas, and other venues to the viewers
within milliseconds, ensuring superior video quality and reliability. Appear
serves broadcasters, production companies, content owners and network operators
worldwide who rely on its live production technology to deliver the world’s most
demanding live productions.

Advisors

ABG Sundal Collier ASA and DNB Carnegie AS, a part of DNB Bank ASA are acting as
Joint Global Coordinators and Joint Bookrunners in the IPO (jointly, the
"Managers").

Advokatfirmaet CLP DA is acting as legal advisor to the Company, and
Advokatfirmaet Thommessen AS is acting as legal advisor to the Managers.

IMPORTANT INFORMATION

United States
These materials may not be published, distributed or transmitted in the United
States, Canada, Australia, the Hong Kong Special Administrative Region of the
People’s Republic of China, Switzerland, South Africa or Japan. These materials
do not constitute an offer of securities for sale or a solicitation of an offer
to purchase securities (the "Shares") of Appear ASA (the "Company") in the
United States, Norway or any other jurisdiction. The Shares of the Company may
not be offered or sold in the United States absent registration or an exemption
from registration under the U.S. Securities Act of 1933, as amended (the
"Securities Act"). The Shares of the Company have not been, and will not be,
registered under the Securities Act. Any sale in the United States of the
securities mentioned in this communication will be made solely to "qualified
institutional buyers" as defined in Rule 144A under the Securities Act.

European Economic Area
Any offering of securities will be made by means of a prospectus to be published
that may be obtained from the Company or selling security holder, once
published, and that will contain detailed information about the Company and its
management, as well as financial statements.

These materials are an advertisement and not a prospectus for the purposes of
Regulation (EU) 2017/1129, as amended (together with any applicable implementing
measures in any Member State, the "Prospectus Regulation"). Investors should not
subscribe for any securities referred to in these materials except on the basis
of information contained in the prospectus.

In any EEA Member State other than Norway and Sweden (from the time the
prospectus has been approved by the Financial Supervisory Authority of Norway,
in its capacity as the competent authority in Norway, and published in
accordance with the Prospectus Regulation as implemented in Norway and
passported into Sweden pursuant to the Prospectus Regulation) that has
implemented the Prospectus Regulation, this communication is only addressed to
and is only directed at "qualified investors" in that Member State within the
meaning of Article (e) of the Prospectus Regulation ("Qualified Investors"),
i.e., only to investors to whom an offer of securities may be made without the
requirement for the Company to publish a prospectus pursuant to Article 3 of the
Prospectus Regulation in such EEA Member State.

United Kingdom
In the United Kingdom, these materials are only being distributed to and are
only directed at Qualified Investors who (i) are investment professionals
falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005 (as amended) (the "Order") or (ii) are persons
falling within Article 49(2)(a) to (d) of the Order (high net worth companies,
unincorporated associations, etc.) (all such persons together being referred to
as "Relevant Persons"). These materials are directed only at Relevant Persons
and must not be acted on or relied on by persons who are not Relevant Persons.
Any investment or investment activity to which this document relates is
available only to Relevant Persons and will be engaged in only with Relevant
Persons.

Matters discussed in this announcement may constitute forward-looking
statements. Forward-looking statements are statements that are not historical
facts and may be identified by words such as "anticipate", "believe",
"continue", "estimate", "expect", "intends", "may", "should", "will" and similar
expressions. The forward-looking statements in this release are based upon
various assumptions, many of which are based, in turn, upon further assumptions.
Although the Company believes that these assumptions were reasonable when made,
these assumptions are inherently subject to significant known and unknown risks,
uncertainties, contingencies and other important factors which are difficult or
impossible to predict and are beyond its control. Such risks, uncertainties,
contingencies and other important factors could cause actual events to differ
materially from the expectations expressed or implied in this release by such
forward-looking statements. The information, opinions and forward-looking
statements contained in this announcement speak only as at its date, and are
subject to change without notice.

This announcement is made by, and is the responsibility of, the Company. The
Managers are acting exclusively for the Company and no one else and will not be
responsible to anyone other than the Company for providing the protections
afforded to their respective clients, or for advice in relation to the contents
of this announcement or any of the matters referred to herein.

Neither the Managers nor any of their respective affiliates makes any
representation as to the accuracy or completeness of this announcement and none
of them accepts any responsibility for the contents of this announcement or any
matters referred to herein.

This announcement is for information purposes only and is not to be relied upon
in substitution for the exercise of independent judgment. It is not intended as
investment advice and under no circumstances is it to be used or considered as
an offer to sell, or a solicitation of an offer to buy any securities or a
recommendation to buy or sell any securities of the Company. Neither the
Managers nor any of their respective affiliates accepts any liability arising
from the use of this announcement.

Each of the Company, the Managers and their respective affiliates expressly
disclaims any obligation or undertaking to update, review or revise any
statement contained in this announcement whether as a result of new information,
future developments or otherwise.

The distribution of this announcement and other information may be restricted by
law in certain jurisdictions. Persons into whose possession this announcement or
such other information should come are required to inform themselves about and
to observe any such restrictions.

More information:
Access the news on Oslo Bors NewsWeb site