APPEAR ASA – APPLICATIONS BY PRIMARY INSIDERS

28 Oct 2025 16:25 CET

Applications by primary insiders

APPEAR ASA – APPLICATIONS BY PRIMARY INSIDERS

NOT FOR DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED
STATES, CANADA, AUSTRALIA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE
PEOPLE’S REPUBLIC OF CHINA, SWITZERLAND, JAPAN OR ANY OTHER JURISDICTION IN
WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. OTHER RESTRICTIONS ARE
APPLICABLE. PLEASE SEE THE IMPORTANT INFORMATION AT THE END OF THE PRESS
RELEASE.

Oslo, 28 October 2025: Reference is made to the stock exchange notice by Appear
ASA ("Appear" or the "Company") on 28 October 2025, regarding the commencement
of the bookbuilding and application period in the initial public offering (the
"Offering") of shares in the Company (the "Offer Shares").

The following primary insiders of the Company (or investment vehicles controlled
by them) have today, on 28 October 2025, applied for Offer Shares in the
Offering in accordance with the terms and conditions set out in the prospectus
dated 27 October 2025:

Terje Rogne, chairman of the Board of Directors of the Company, has applied for
Offer Shares for a total amount of NOK 6 million through his wholly owned
company, Admaniha AS.

Brita Eilertsen, member of the Board of Directors of the Company, has applied
for Offer Shares for a total amount of NOK 500,000.

Kenneth Ragnvaldsen, member of the Board of Directors of the Company, has
applied for Offer Shares for a total amount of NOK 4 million through his wholly
owned company, Ragnbang Invest AS.

Anette Willumsen, member of the Board of Directors of the Company, has applied
for Offer Shares for a total amount of NOK 1 million through her affiliated
company, Willvest AS.

Daniella Grønne, Chief Operating Officer of the Company, has applied for Offer
Shares for a total amount of NOK 400,000.

Members of the Company's Management and the Board of Directors will receive
preferred allocation up to NOK 4 million each in the Offering, and NOK 6 million
for the chairman of the board of directors.

In connection with the Offering, lock-up undertakings have been entered into
between the Managers and the above primary insiders for a period of 12 months.

This information is subject to the disclosure requirements in section 5-12 of
the Norwegian Securities Trading Act.


Advisors

ABG Sundal Collier ASA and DNB Carnegie, a part of DNB Bank ASA are acting as
Joint Global Coordinators and Joint Bookrunners in the IPO (jointly, the
"Managers").

Advokatfirmaet CLP DA is acting as legal advisor to the Company, and
Advokatfirmaet Thommessen AS is acting as legal advisor to the Managers.


For further information, please contact:

Media contact:
Geir Bjørlo, Corporate Communications AS
+47 915 40 000 | geir.bjorlo@corpcom.no


About Appear ASA

Headquartered in Oslo, Norway, Appear designs and delivers high-capacity,
sustainable solutions for media processing and live content delivery. The
Company’s technology enables the capture, transport, and processing of live
video from sports stadiums, concert arenas, and other venues to the viewers
within milliseconds, ensuring superior video quality and reliability. Appear
serves broadcasters, production companies, content owners and network operators
worldwide who rely on its live production technology to deliver the world’s most
demanding live productions.


IMPORTANT INFORMATION

United States

These materials may not be published, distributed or transmitted in the United
States, Canada, Australia, the Hong Kong Special Administrative Region of the
People’s Republic of China, Switzerland, South Africa or Japan. These materials
do not constitute an offer of securities for sale or a solicitation of an offer
to purchase securities (the "Shares") of the Company in the United States,
Norway or any other jurisdiction. The Shares of the Company may not be offered
or sold in the United States absent registration or an exemption from
registration under the U.S. Securities Act of 1933, as amended (the "Securities
Act"). The Shares of the Company have not been, and will not be, registered
under the Securities Act. Any sale in the United States of the securities
mentioned in this communication will be made solely to "qualified institutional
buyers" as defined in Rule 144A under the Securities Act.

European Economic Area

Any offering of securities will be made by means of a prospectus to be published
that may be obtained from the Company or selling security holder, once
published, and that will contain detailed information about the Company and its
management, as well as financial statements.

These materials are an advertisement and not a prospectus for the purposes of
Regulation (EU) 2017/1129, as amended (together with any applicable implementing
measures in any Member State, the "Prospectus Regulation"). Investors should not
subscribe for any securities referred to in these materials except on the basis
of information contained in the prospectus.

In any EEA Member State other than Norway and Sweden (from the time the
prospectus has been approved by the Financial Supervisory Authority of Norway,
in its capacity as the competent authority in Norway, and published in
accordance with the Prospectus Regulation as implemented in Norway and
passported into Sweden pursuant to the Prospectus Regulation) that has
implemented the Prospectus Regulation, this communication is only addressed to
and is only directed at "qualified investors" in that Member State within the
meaning of Article (e) of the Prospectus Regulation ("Qualified Investors"),
i.e., only to investors to whom an offer of securities may be made without the
requirement for the Company to publish a prospectus pursuant to Article 3 of the
Prospectus Regulation in such EEA Member State.


United Kingdom

In the United Kingdom, these materials are only being distributed to and are
only directed at Qualified Investors who (i) are investment professionals
falling within Article 19(5) of the Financial Services and Markets Act 2000
(Financial Promotion) Order 2005 (as amended) (the "Order") or (ii) are persons
falling within Article 49(2)(a) to (d) of the Order (high net worth companies,
unincorporated associations, etc.) (all such persons together being referred to
as "Relevant Persons"). These materials are directed only at Relevant Persons
and must not be acted on or relied on by persons who are not Relevant Persons.
Any investment or investment activity to which this document relates is
available only to Relevant Persons and will be engaged in only with Relevant
Persons.

Matters discussed in this announcement may constitute forward-looking
statements. Forward-looking statements are statements that are not historical
facts and may be identified by words such as "anticipate", "believe",
"continue", "estimate", "expect", "intends", "may", "should", "will" and similar
expressions. The forward-looking statements in this release are based upon
various assumptions, many of which are based, in turn, upon further assumptions.
Although the Company believes that these assumptions were reasonable when made,
these assumptions are inherently subject to significant known and unknown risks,
uncertainties, contingencies and other important factors which are difficult or
impossible to predict and are beyond its control. Such risks, uncertainties,
contingencies and other important factors could cause actual events to differ
materially from the expectations expressed or implied in this release by such
forward-looking statements. The information, opinions and forward-looking
statements contained in this announcement speak only as at its date, and are
subject to change without notice.

This announcement is made by, and is the responsibility of, the Company. The
Managers are acting exclusively for the Company and no one else and will not be
responsible to anyone other than the Company for providing the protections
afforded to their respective clients, or for advice in relation to the contents
of this announcement or any of the matters referred to herein.

Neither the Managers nor any of their respective affiliates makes any
representation as to the accuracy or completeness of this announcement and none
of them accepts any responsibility for the contents of this announcement or any
matters referred to herein.

This announcement is for information purposes only and is not to be relied upon
in substitution for the exercise of independent judgment. It is not intended as
investment advice and under no circumstances is it to be used or considered as
an offer to sell, or a solicitation of an offer to buy any securities or a
recommendation to buy or sell any securities of the Company. Neither the
Managers nor any of their respective affiliates accepts any liability arising
from the use of this announcement.

Each of the Company, the Managers and their respective affiliates expressly
disclaims any obligation or undertaking to update, review or revise any
statement contained in this announcement whether as a result of new information,
future developments or otherwise.

The distribution of this announcement and other information may be restricted by
law in certain jurisdictions. Persons into whose possession this announcement or
such other information should come are required to inform themselves about and
to observe any such restrictions.

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