Reitan Retail new co-owner in Spenn loyalty currency

29 Apr 2025 08:00 CEST

Reitan Retail becomes one of three owners of Spenn. Together with founding
companies Norwegian and Strawberry, Reitan Retail will continue developing Spenn
into the largest loyalty currency in the Nordics.

Spenn will be owned equally by the three companies, and will offer an attractive
combination of retail, air travel and accommodation. Surveys show that
groceries, fuel and charging, air travel and accommodation are what most
customers wish for in loyalty programmes.

“Reitan Retail is committed to creating the best customer experience in people’s
everyday lives, at home and while travelling. We see great potential in
connecting our own loyalty programme to a wider alliance, which will give our
customers flexibility and more options than ever,” said Ole Robert Reitan, CEO
of Reitan Retail.

Reitan Retail is a leading retail company in the Nordics and Baltics, with
supermarkets, convenience stores and mobility brands. Every day, the company
serves around 2 million customers through strong brands such as REMA 1000,
Narvesen, 7-Eleven and Uno-X Mobility, in Norway.

“Our current loyalty programmes will continue, and Spenn will enhance them even
further. The first step is to connect in the Norwegian market, and we have an
ambition of getting the first brand connected around the turn of the new year.
At a later point, we will introduce other countries and brands,” said Ole Robert
Reitan.

The period leading up to the launch will focus on developing solutions that make
it simple for Reitan Retail’s customers to earn and use Spenn.

Spenn was launched as a loyalty currency by Norwegian and Strawberry in November
last year. The concept is to make it easier for members to earn and use Spenn
across loyalty programmes, providing members with increased flexibility and
faster earning of points.

“Since our first talks with Strawberry, the goal has been to develop a new
loyalty currency that would create additional value for our members. Reitan
Retail joining as a co-owner is a huge step towards that goal, improving both
our own loyalty programme, Norwegian Reward, and the value of Spenn as a
preferred loyalty currency. This will give all customers of Norwegian,
Strawberry and Reitan Retail improved benefits in the future. We are very much
looking forward to this,” said Geir Karlsen, CEO of Norwegian.

Today, Spenn includes 100 brands across the Nordics. Customers can now earn
Spenn with Villoid, Homely, Hurtigruten, Farmasiet, BliVakker, Samsung, and
Adidas, among others.

“The ambition was always to create a loyalty currency that combines simplicity
with choice. With Norwegian, Strawberry and Reitan Retail all using Spenn as
their Nordic loyalty currency, we will deliver that simplicity and choice to our
customers. With retail, air travel and accommodation as Spenn owners, we are
creating a fantastic trifecta for our members, and we can’t wait to continue the
development of Spenn together with Reitan Retail,” said Petter A. Stordalen,
owner and founder of Strawberry.

The agreement is subject to regulatory approval, which is expected during the
summer.


For further information, please contact: Hans-Jørgen Wibstad, CFO at Norwegian,
Tel: +47 916 89 661
Or:
Esben Tuman, SVP External Communications at Norwegian, Tel: +47 905 08 400


Fornebu, 29 April 2025
Norwegian Air Shuttle ASA

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