Karlsberg Brauerei publishes annual figures for 2024

08 Apr 2025 10:00 CEST

Karlsberg Brauerei publishes annual figures for 2024

• Solid brand growth
• Stable earnings development
• Positive outlook for the current 2025 financial year

Homburg, 8 April 2025 – Karlsberg Brauerei GmbH (corporate bond, ISIN:
NO0013168005, WKN: A3825C) has published its annual financial statements for
2024. The robust growth of MiXery Iced Blue and Karlsberg UrPils, along with
successfully implemented price increases and growing international sales, led to
continued growth in beverage revenue following a strong second half of the year
and contributed to the good business performance in the 2024 financial year.

Gross revenue of Karlsberg Brauerei GmbH increased by a total of EUR 1.1 million
(+0.7%) to EUR 154.4 million in the reporting year. After an already significant
revenue increase in the previous year (+7.5%), the Karlsberg brand was able to
grow again. Karlsberg UrPils, which was honoured as the best pilsner in Germany
at last year’s World Beer Awards, recorded an increase in revenue of 3.3% and
slightly boosted its market share in the main sales region. The segment of
non-alcoholic products developed favourably and reached a share of 11.0% of the
Karlsberg brand in terms of revenue. Especially the non-alcoholic Karlsberg
Grapefruit recorded a significant revenue increase of 23.5%.

The MiXery brand, which is particularly influenced by out-of-home consumption
and the weather, was able to maintain its market share in the national segment
of alcoholic mixed beer drinks, remaining stable compared to the previous year.
MiXery Iced Blue achieved a revenue growth of 5.0%.

The international business recorded high single-digit growth and, at EUR 24.5
million, was up EUR 2.1 million (+9.3%) on the previous year.

Against the backdrop of rising prices for raw materials, consumables and
supplies, energy and logistics as well as collective wage increases, necessary
price adjustments and efficient cost management contributed to a slight increase
in adjusted EBITDA compared to the previous year, as forecast. The operational
earnings figures, adjusted EBITDA and EBIT, were solid at EUR 17.8 million (PY:
EUR 17.7 million) and EUR 8.0 million (PY: EUR 8.4 million), respectively.

In the past financial year, investments were made in product equipment and the
site to reduce energy and water consumption, as well as in new laboratory
technology. Water consumption and CO2 emissions have already been significantly
reduced as a result.

Christian Weber, Managing Partner of Karlsberg Brauerei KG Weber: “The
development of our brands reflects the strength of our company. We have
successfully consolidated our position in a challenging market environment. We
will continue to place our strategic focus on the sustainable growth of our
brands and the continuous improvement of our profitability.”

Markus Meyer, Managing Director of Karlsberg Brauerei GmbH, expects a slight
increase in revenue for the current 2025 financial year and assumes that
adjusted EBITDA will also be slightly higher than in the previous year.

Karlsberg Brauerei GmbH’s annual financial statements for 2024 can be found in
the financial publications (Finanzpublikationen) section on the company website
at https://investoren.karlsberg.de/finanzpublikationen/.


About Karlsberg Brauerei GmbH
Tradition and innovation have characterised the development history of the
Karlsberg Brauerei, which was founded in 1878 and has been owner-managed ever
since. With its major brands, the family brewery offers customers and consumers
in the region, nationally and internationally a large product portfolio. With
ECHT.BEGEISTERT.GEBRAUT, the brewery presents its well-known products, such as
Karlsberg UrPils, Karlsberg Kellerbier or the alcohol-free Karlsberg Grapefruit.
These not only impress consumers, but also juries at international competitions.
The dynamic and young MiXery brand stands for alcoholic mixed drinks like no
other brand in Germany. Bundaberg, the Australian partner brand, offers a
variety of premium flavours with brewed lemonades that appeal to a young and
brand-conscious target group.


Contact

Investor Relations:
Michelle Pink
Karlsbergstr. 62
D-66424 Homburg
T: +49 (0)6841 105-492
michelle.pink@karlsberg.de

Public Relations:
Petra Huffer
Karlsbergstr. 62
D-66424 Homburg
T: +49 (0)6841 105-414
petra.huffer@karlsberg.de


Mandatory information according to § 37a HGB: Karlsberg Brauerei GmbH |
Karlsbergstr. 62 | 66424 Homburg | Management: Markus Meyer | Saarbrücken Local
Court HRB17866

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643187_WEB_KB-Geschaeftsbericht_2024_EN.pdf
643187_CN_Karlsberg_Jahreszahlen2024_final_en.pdf