LINK acquires UK-based company The SMS Works Ltd

01 Apr 2025 14:36 CEST

The acquisition strengthens LINK’s presence in the UK and provides additional
growth opportunities in the local market through upselling opportunities and
scaling SMS Works’s developer-friendly API. The company’s lean and
technology-driven operating model has attracted more than 500 customers,
delivering 120 million messages annually with a solid recurring revenue base.
SMS Works has a strong foothold among software integration clients with high
retention rates and consistent gross profit growth.

“We are delighted to welcome The SMS Works to the LINK family and look forward
to building upon the strong commitment to customer satisfaction. The company’s
sustained growth and healthy margins aligns well with LINK’s strategic and
financial objectives,” says Thomas Berge, CEO of LINK.

“We’re incredibly proud of the business we’ve built and grateful to our
customers for their trust over the years. Joining LINK marks an exciting new
chapter for The SMS Works, and we’re confident that the company and its clients
will continue to thrive as part of Europe’s leading CPaaS provider,” says the
founders of The SMS Works.

The transaction values The SMS Works at an enterprise value of GBP 4 million,
implying an EV/ FY25E adj. EBITDA multiple of 6.9x. The company has a solid
financial profile with revenue and EBITDA CAGR at 65% over the last 4 years. The
purchase price was settled fully in cash.

For further information, please contact

Morten Løken Edvardsen, CFO & VP Investor Relations

+47 90 56 15 89

ir@linkmobility.com

About LINK Mobility LINK is an award winning, leading global provider of mobile
messaging and communications platform as a service (CPaaS) solutions for
increased engagement. The company serves enterprise, SME and government
customers. LINK offers a wide range of innovative and scalable mobile solutions,
creating valuable digital convergence between businesses and customers,
governments and citizens, platforms and users. LINK has more than 50,000 active
customer accounts globally and exchanges more than 20 billion messages a year.
LINK is listed on the Oslo Stock Exchange under the ticker LINK. For more
information about LINK, please see www.linkmobility.com and follow LINK Mobility
on LinkedIn.

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.

More information:
Access the news on Oslo Bors NewsWeb site