Salmon Evolution ASA: Launching Land-Based Smoked Salmon Under the Premium Brand Lofoten in Norwegian Retail

10 Feb 2025 07:00 CET

Salmon Evolution is pleased to announce its strategic partnership with
Lofotprodukt AS. In Week 8, Lofotprodukt AS will launch smoked salmon made
from Salmon Evolution's land-based salmon under its premium brand, Lofoten.

"Lofoten is a renowned quality brand which combines craftmanship and
innovation that aligns perfectly with our values," says Odd Frode Roaldsnes,
Chief Commercial Officer at Salmon Evolution. "We have received countless
requests from consumers eager to purchase our salmon. It is with great
excitement that we can now share the news: Starting Week 8, this smoked salmon
will be available in Meny and selected Spar stores all over Norway."

The first-ever smoked salmon consumer pack from a land-based facility to be
launched in Norwegian Retail
This smoked salmon represents an exciting advancement in food production,
utilizing innovative technology at Salmon Evolution's land-based facility.
This product has been listed by NorgesGruppen, which has chosen to introduce
it in its MENY stores and selected SPAR locations. NorgesGruppen plays an
important role in bringing this product to market, and this launch supports
their goal of increasing access to healthy and high-quality seafood for
Norwegian consumers.

To learn more, please visit www.salmonevolution.no.

For further information, please contact:
Odd Frode Roaldsnes, CCO
odd.frode.roaldsnes@salmone.no (mailto:thsp@salmone.no)
+47 91 80 56 87

Ingrid Humlung, Marketing Manager
ingrid.humlung@salmone.no
+47 92 69 86 41

About Salmon Evolution
Salmon Evolution is the global leader within land-based salmon farming with a
clear roadmap for 100,000 tonnes HOG annual production capacity. Pioneering
the hybrid flow-through system (HFS), Salmon Evolution is Extending the Ocean
Potential by creating optimal growth conditions in a controlled environment on
land. This approach, capturing the benefits of both land-based and sea-based
farming, puts biology first and limits operational and biological risk.

Salmon Evolution is strategically located the heart of the global aquaculture
industry on the west coast of Norway, where the Company has its first facility
and global centre of excellence fully operational at industrial scale. Enabled
by the proof of concept in Norway, Salmon Evolution targets significant
international expansion.

Salmon Evolution is listed on Oslo Børs under the ticker SALME. To learn more,
please visit www.salmonevolution.no.

More information:
Access the news on Oslo Bors NewsWeb site

638090_Salmon Evolution ASA- Launching Land-Based Smoked Salmon Under the Premium Brand Lofoten in Norwegian Retail.pdf