Huddly AS: Huddly announces Shure as new Strategic partner

29 Jan 2025 08:47 CET

Oslo, January 29, 2025: In October, Huddly announced the signing of a global
distributor agreement with a leading global industry player in the audiovisual
sector. Today, Huddly is proud to announce that the Strategic partner is Shure.

According to the agreement, Huddly will be the official camera provider for
Shure’s new IntelliMix™ Room Kits. These all-in-one Microsoft Teams Room
solutions combine Huddly's AI-powered video with Shure’s top-quality audio. They
offer intelligent automation, easy setup, and secure cloud management to improve
how organizations run hybrid meetings.

The agreement is an important milestone for Huddly and an acknowledgement of the
company’s superior patented technological solutions.

Transform your meetings with IntelliMix Room Kits

Imagine a meeting where everyone is clearly seen and heard, as if you’ve brought
a team of AV professionals into the room. With IntelliMix Room Kits, that vision
becomes a reality—delivering unmatched precision in framing and audio clarity.

• Huddly cameras with Edge AI: Automatically detect and frame people in the
room, providing wide-angle coverage and clear visibility with ePTZ. On-device
processing ensures fast, secure, and scalable performance.
• Shure IntelliMix software: Delivers crystal-clear speech and removes
background noise, ensuring every word is heard clearly and transcribed
accurately using AI tools to ensure key points and action items are understood,
and to identify and attribute talkers in the room.

IntelliMix Room Kits are easy to set up with Zero Touch Provisioning and
auto-configuration right out of the box. Customers can choose from four options
for different spaces: Huddly Crew for reconfigurable spaces, Huddly L1 for
medium and large spaces, and Huddly IQ for smaller rooms.

Driving innovation through collaboration

Jonathan Boaz, Strategic Alliance Sales Director at Shure, highlights the
transformative impact of the technology: “Shure IntelliMix Room Kits simplify
workflows and improve productivity by pairing Shure’s world-class audio with
Huddly’s high-quality AI video cameras. With smart automation for crystal-clear
sound and engaging visuals, these complete solutions provide seamless,
exceptional meeting experiences for Microsoft Teams Rooms. Featuring modular
multi-camera technology and flexible software, they scale effortlessly to fit
rooms of any size and adapt to diverse meeting needs.”

Fraser Park, Chief Commercial Officer at Huddly, underscores the significance of
the collaboration: “We’re proud to partner with Shure to introduce the next
generation of Microsoft Teams Room solutions. Together, we are providing
intelligent, adaptable technology that addresses key challenges organizations
face in the hybrid work environment. Through this partnership, we can satisfy
the increasing need for modular, simple to deploy, easy-to-use, high-quality,
intelligent meeting room solutions that improve user experiences and deliver
lasting value to our customers.

For more information, please contact:

Rósa Stensen, CEO
Mobile: +47 476 55 376
E-mail: rosa.stensen@huddly.com

Abhijit Saha Banik, CFO
Mobile: +47 408 30 964
E-mail: abi.banik@huddly.com

About Huddly
Disruptive innovation is our heartbeat at Huddly. We're committed to pushing
technology and challenging the status quo in order to empower human
collaboration. Combining our industry-leading expertise in artificial
intelligence, software, hardware, and UX, we craft intelligent camera systems
that enable inclusive and productive teamwork. Huddly cameras are designed to
provide high-quality, AI-powered video meetings on major platforms, including
Microsoft Teams, Zoom, and Google Meet. With upgradable software, durable
hardware, and engaging user experiences, they are the ideal choice for
organizations seeking future-proof, scalable, and sustainable solutions.

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