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- First Commercial Launch of Biometric Payment Cards In Japan With LIFE CARD and IDEX Biometrics
First commercial launch of biometric payment cards in Japan with LIFE CARD and IDEX Biometrics
27 Jan 2025 13:02 CET
Issuer
IDEX Biometrics ASA
Oslo, Norway and Tokyo, Japan - 27 January 2025 - IDEX Biometrics enters a new
market, together with LIFE CARD, Japan's most innovative credit card issuer.
This marks the market introduction of biometric payment cards in Japan. LIFE
CARD is targeting commercial deployment in the first half of 2025.
Japan is one of the largest payment markets in Asia, with a very advanced
acceptance landscape which is ready for biometric smart cards. Credit cards have
emerged to become the most popular alternative to cash in Japan, with 314
million cards issued. Accounting for more than 80% percent of cashless
transactions, credit cards are used far more than any other digital payment
instrument in Japan(1).
As a credit card issuer of Visa and Mastercard, LIFE CARD is commercializing
premium, corporate and student card programs. Biometric payment cards will be a
key differentiator and amplifier as LIFE CARD continues to lead innovation in
the market.
"LIFE CARD provides innovative, secure and frictionless payment solutions to our
growing consumer base. Introducing the latest biometric technology and security
to the Japanese market, will reinforce our market positioning, as we attract new
customers and increase transactions and customer lifetime value" says Keiji
Masui, President at LIFE CARD.
"LIFE CARD and IDEX Biometrics are bringing more seamless and secure payments to
consumers, confirming Japan's technology and innovation leadership in payments.
IDEX is committed to make card payments easier, more secure and accessible for
Japanese consumers", shared Catharina Eklof, Chief Executive Officer at IDEX
Biometrics.
(1)Source: Statista
For further information contact:
Marianne Bøe, Head of Investor Relations, + 47 91800186
Kristian Flaten, CFO, +47 95092322
E-mail:ir@idexbiometrics.com
(mailto:ir@idexbiometrics.com)
About IDEX Biometrics
IDEX Biometrics ASA (OSE: IDEX) is a global technology leader in fingerprint
biometrics, offering authentication solutions across payments, access control,
and digital identity. Our solutions bring convenience, security, peace of mind
and seamless user experiences to the world. Built on patented and proprietary
sensor technologies, integrated circuit designs, and software, our biometric
solutions target card-based applications for payments and digital
authentication. As an industry-enabler we partner with leading card
manufacturers and technology companies to bring our solutions to market.
For more information, please visit www.idexbiometrics.com
(https://www.globenewswire.com/Tracker?data=5T5Cd4J5_qZkC47X9TXOtpdWJp5fRzHrXspB
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About LIFE CARD Co., Ltd.
Since its inception in 1952, LIFE CARD has been at the forefront of pioneering
advancements in Japan's credit system. Leveraging its rich legacy of expertise
and industry insights, LIFE CARD is dedicated to providing unparalleled support
and service toits partners as well as customers.
As a proud member of the esteemed AIFUL Group, one of the largest non-bank
financial institutions in the nation, LIFE CARD remains steadfast in its
commitment to driving financial inclusivity and empowerment across diverse
sectors.
Through synergistic collaborations within the group, LIFE CARD endeavors to
spearhead the development of multifaceted financial ecosystems, catering to the
evolving needs of its partners and clientele.
For more information, please visit www.lifecard.co.jp
(http://www.lifecard.co.jp)
Trademark Statement
IDEX, IDEX Biometrics and the IDEX logo are trademarks owned by IDEX Biometrics
ASA. All other brands or product names are the property of their respective
holders.
About this notice:
This notice discloses inside information pursuant to the EU Market Abuse
Regulation and was issued by Marianne Bøe, Head of Investor Relations, on 27
January 2025 at 13:02 CET on behalf of IDEX Biometrics ASA. The notice is
published in accordance with section 5-12 the Norwegian Securities Trading Act.
More information:
Access the news on Oslo Bors NewsWeb site
Source
IDEX Biometrics ASA
Provider
Oslo Børs Newspoint
Company Name
IDEX BIOMETRICS
ISIN
NO0013107490
Symbol
IDEX
Market
Oslo Børs