Spenn loyalty currency launches in the Nordics

19 Nov 2024 08:00 CET

Norwegian and Strawberry’s new digital loyalty currency, Spenn, has been
launched in the Nordic market. Spenn will make it easier to earn and use points
across loyalty programmes, beginning with flights and hotel stays.

Norwegian and Strawberry’s loyalty programmes are now using Spenn. The ambition
is to create a loyalty currency that can be used across a wide range of
well-known brands and partners in the Nordics. Norwegian Reward members will be
able to earn and use Spenn on flights and hotel stays. Eventually, members will
also be able to earn and use Spenn with several new partners.

“We’ve been looking forward to this day since we first announced our
collaboration with Strawberry. We want to challenge established loyalty
programmes with Spenn, by creating a loyalty currency that gives our members
flexibility and choice beyond what is currently available in the market. Spenn
will give all our, and Strawberry’s, members more and better experiences going
forward,” said Geir Karlsen, CEO of Norwegian.

Starting today, members of both Norwegian and Strawberry’s loyalty programmes,
about seven million members in total, can download the Spenn app. With a few
simple steps, they can connect their existing Norwegian and Strawberry
membership accounts and start earning and spending Spenn immediately. Norwegian
Reward members will gain access to Spenn gradually throughout the launch day.

About Spenn and Norwegian Reward

Norwegian Reward members will earn Spenn on their flights from now on.
Previously earned CashPoints will still be available for use with Norwegian and
its partners as before. Those qualifying for Norwegian Reward benefits will keep
these, but the “extra CashPoints” benefit will be replaced with an “extra Spenn”
benefit. It is still possible to earn CashPoints with the Bank Norwegian card
and a number of other Norwegian Reward partners.

Members can use Spenn to part-pay from launch. Just like with CashPoints, Spenn
can be used on all Norwegian flights with seat availability with no minimum
spend.


For further information, please contact:
Jesper M. Hatletveit, Investor Relations at Norwegian, Tel: +47 906 64 401


Fornebu, 19 November 2024
Norwegian Air Shuttle ASA

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