GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools

27 Jun 2024 12:40 CEST

Gaming Innovation Group Inc. (GiG) has announced a long-term deal to power The
Football Pools (The Pools), one of the most established and long standing names
in UK Pools betting, for the provision of its revolutionary sportsbook, SportX
and iGaming platform CoreX as they migrate to GiG's pioneering technology to
relaunch The Pools online and drive digital performance for the brand.

The signed agreement carries extra significance for GiG, marking the entry of
its X-Suite solutions into the UK market for the first time, with GiG having
already established a strong foothold in driving growth for its partners in
other highly regulated markets around the world.

The multi-award winning tech provider officially launched its suite of powerful
new solutions in February this year, as part of a vastly enhanced turnkey suite.
 SportX has been designed to provide the most complete, integrated sports
betting experience on the market, giving a feature-packed product that has been
localised to power growth for UK operators. Recent partnerships with BetMakers
for HorseRacing and Sportcast for bet-builder combined with a content rich
roadmap helps to ensure delivery of one of the most advanced and feature-laden
offerings currently available.

The Pools is the new umbrella brand encompassing the original 'Football Pools'
brand which has operated in the UK for over 100 years, and has proved popular
for generations of customers, as one of the earliest examples of pools based,
accumulator bets to predict the outcome of professional football matches. This
alongside a new suite of sports betting, casino and lotto products will enhance
the customer experience, and ability to access a vastly increased number of
jackpot prizes for Pools customers.

The combination of GiG's turnkey solution across sports and casino, and the
power of The Pools' brand  promises to be one of the most exciting and unique
offerings on the market. Following refreshed strategy  for GiG this deal
represents a next-step in the execution of GiG's amazing promise.

Online gaming in the UK offers one of the largest regulated markets around the
world, with an estimated revenue of about £11.01 billion ( Euro 12.80 billion),
second only to the US, according to data supplied by Statista.

Andrew Cochrane, Chief Business Officer at GiG, commented, "I am delighted that
The Football Pools, a brand with such heritage in the UK market, have chosen GiG
to power their ambitious online growth plans. We have gained a significant
headwind with our X-Suite in regulated markets around the world since launch
earlier this year, providing a springboard for us to leverage our vast wealth of
experience in the UK market, a market we know extremely well, to help power
revenue growth. I'm extremely optimistic about the continued success of our
strategy to increase our B2B market share in key regulated European markets."

James Arnold, CEO at The Football Pools added: "I am delighted to be able to
announce this transformational partnership with GiG, at such a pivotal moment in
the history of both organisations. I firmly believe this will enable us to
realise the potential of 'The Football Pools' brand heritage, and to
aggressively grow The Pools as we embrace the true digital transformation of
this iconic British brand. Myself and my team have enormous faith in the ability
and expertise of the GiG team, and very much look forward to a successful and
mutually beneficial partnership for the years to come."

For further information, contact:
Richard Carter, CEO Platform & Sportsbook, richard.carter@gig.com


About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing
solutions, products and services to iGaming Operators. Founded in 2012, Gaming
Innovation Group's vision is 'To be the industry-leading platform and media
provider delivering world-class solutions to our iGaming partners and their
customers. GiG's mission is to drive sustainable growth and profitability of our
partners through product innovation, scalable technology and quality of service.
Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo
Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the
ticker symbol GIGSEK. www.gig.com

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