Gaming Innovation Group launching new SweepX solution with leading U.S. partner

30 May 2024 08:50 CEST

Gaming Innovation Group Inc. (GiG) has announced the launch of SweepX, a
revolutionary social sweepstakes casino platform solution for the USA, with the
release further bolstered by the announcement of a binding Head of Terms for a
strategic partnership with Primero Games LLC, the largest land-based sweepstake
operator in the states.

Designed to deliver a cutting-edge solution for the burgeoning sweepstakes
market in the US, SweepX combines dual-wallet, store management for redemptions
and prize-rewards, with GiG's AI assisted content management technology to
provide a prominent competitive advantage to operators across the market,
driving significant growth and engagement across social sweepstakes casino
gaming.

The landmark agreement will see GiG's market-leading platform technology power
Primero into the online social sweepstakes casino market for the first time.
Founded in 2009, Primero Games specialises in developing innovative casino
software and equipment for the gaming industry,with over 50,000 sweepstakes
machines across the US, and also own Storm Games ltd, a UK retail operator and
content studio. The collaboration will see Primero leverage its extensive player
database to quickly expand into the online social sweepstakes casino market.

SweepX combines GiG's highly successful real-money iGaming platform technology,
which is currently live in the US, Europe and across Latin America, with a
bespoke sweepstake back office, AI assisted gamification layer and one of the
most comprehensive sweepstake casino content libraries available on the market,
supporting immediate growth throughout the emerging US sweepstake market.

The sweepstakes gaming market saw enormous growth in 2020 due to pandemic market
conditions, and it has continued to grow at a very healthy pace since. It is
estimated that the sweeps market generated about $3.1 billion in 2022, and we
project that it will continue to grow at a +31% CAGR, reaching $6.9 billion by
2025, as per data shared by E&K.

Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook said; "GiG
is synonymous with innovation and our SweepX solution is the result of our
tireless pursuit of excellence for product innovation across the online
sweepstake market. As an extremely experienced turnkey solutions provider, the
strength inherent in our technology and services has allowed us to develop what
we consider to be the leading platform, data and AI driven solutions available
within social gaming, and will help power the growth of the market across the US
within the next few years."

Barry Rutherford, CEO at Primero, added; "GiG's world class platform will allow
us to bring more content and an experience for our players that is second to
none. Combining our unique player acquisition strategy and GiG's innovative
technology, we are positioned perfectly for the US market and for iGaming
markets across the globe."

For further information, contact:
Richard Carter, CEO Platform & Sportsbook, richard.carter@gig.com

About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing
solutions, products and services to iGaming Operators. Founded in 2012, Gaming
Innovation Group's vision is 'To be the industry-leading platform, sportsbook
and media provider delivering world-class solutions to our iGaming partners and
their customers.  GiG's mission is to drive sustainable growth and profitability
of our partners through product innovation, scalable technology and quality of
service. Gaming Innovation Group operates out of Malta and is dual-listed on the
Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under
the ticker symbol GIGSEK. www.gig.com

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