SuperOffice carries out leadership succession

24 May 2024 09:00 CEST

CRM software provider SuperOffice implements a leadership succession by
appointing Lars Engbork as new Group CEO. He will be taking over the reins from
Gisle Jentoft who in his 18 years in the role has led the Norway-based company
through an impressive growth journey.

Following strong financial results, including an 18 percent topline growth in
2023, leading Nordic CRM software provider SuperOffice is getting ready for the
next chapter of its growth journey. Gisle Jentoft, who has been the CEO of
SuperOffice since 2005, hands over the baton to Lars Engbork, marking a new
generation of leadership for the company. Engbork, former CEO of Danish SaaS
software company Visma e-conomic, will step into his new position at SuperOffice
on June 3rd.

“In recent years, we’ve expanded SuperOffice’s leadership team by welcoming new,
talented individuals, each bringing fresh perspectives, and together we’ve
achieved a lot. I’m proud of the team and organisation we’ve built and how we’ve
accelerated the company’s growth, improved our ability to deliver value to our
customers, and provided our colleagues with even more exciting opportunities to
grow. We’ve been preparing for the succession in leadership for quite some time,
and I’m happy and proud to now hand over the baton to Lars Engbork,” says Gisle
Jentoft, the departing CEO of SuperOffice.

The change of Group CEO marks the start of building the next generation
management team of the company. In addition to the CEO, the group management
team also consists of Guttorm Nielsen (CPO), Ole Erlend Vormeland (CFO),
Charlotte Adelgaard (CRO), Bettina Isabelle Berntsen (CMO), Camilla Heidenreich
Bommen (CSO), Erlend Mohus (Director of Strategy) and Jessica Hartenberger (Head
of People). Guttorm Nielsen and Ole Erlend Vormeland, with respectively 27 and
18 years in their roles, will stay in the company until the end of 2024 and will
assist the new CEO in finding their successors. There are no other planned
changes in the management team of the company.

New CEO combines tech and commercial expertise

The leadership succession at SuperOffice follows a period of strong momentum for
the company. Since its partnership with private equity firm Axcel in 2020, the
company has successfully migrated its software from on-premise to cloud,
launched a new modular software suite and implemented a transformative, new
go-to-market strategy.

“On behalf of the Board of Directors, I want to thank Gisle Jentoft for his
dedication and significant contribution to SuperOffice throughout the years.
Gisle has been instrumental to building a thriving company, a strong
organisation and team culture, and at the same time finding and implementing new
ways to drive growth. As Gisle steps down, we are very pleased to welcome Lars
Engbork, who is one of the Nordic software industry’s biggest talents. With
Lars’ impressive background in both tech and commercial leadership functions, I
feel confident that he is the right person to lead SuperOffice through the next
phase of its growth journey,” says Klaus Holse, Chairman of the Board of
SuperOffice.

Lars Engbork previously served as the CEO of Visma e-conomic from 2020, having
joined the company as CTO the year before. Prior to that, he was Nordic
Innovation Director at Oracle and Vice President at SimCorp. Engbork, a Danish
national, will be working out of the SuperOffice’s headquarters in Oslo.

“I’m thrilled to be taking on the role as CEO of SuperOffice, a company that I
admire for its unique, innovative offering to its customers and its strong team
spirit. I look forward to working together with the entire SuperOffice team, the
board and Axcel to deliver on the ambition to become the leading northern
European provider of CRM solutions,” says Lars Engbork.

SuperOffice is a leading provider of customer relationship management (CRM)
software to northern European small and medium-sized enterprises. The Software
as a Service company offers customers scalable and modular solutions to manage
all touchpoints across sales, marketing and customer care. The Nordic private
equity group Axcel invested in SuperOffice in 2020.

About SuperOffice

Driven by a passion for customer relationship management, SuperOffice is one of
Europe’s leading suppliers of CRM solutions to the B2B market. We are trusted by
thousands of happy customers. Every single day. Over time.

Our software supports individual users and teams in achieving stronger sales,
marketing, and customer service productivity.

SuperOffice was founded in Norway in 1990. Today we are 260 people located in
Norway, Sweden, Denmark, Germany, Netherlands, and Switzerland. We also have
international partners in UK and North America.

Relationships that matter. Revenue that grows.
For more information, visit www.superoffice.com

About Axcel

Founded in 1994, Axcel is a Nordic private equity group focusing on four
sectors: Technology, Business Services & Industrials, Healthcare and Consumer.
Our team in Stockholm and Copenhagen brings 30 years of experience in building
companies through a collaborative mindset and a structured approach to value
creation. Axcel has raised seven funds with committed capital of approx. € 4.1
billion from Nordic and international investors. We currently own 21 companies
headquartered across the Nordics, and we have made a total of 71 platform
investments, 300 add-on acquisitions and 50 exits. For more information, visit
www.axcel.dk

For more information, please contact:

Klaus Holse, Chairman of SuperOffice

E-mail: klaus@holse.com

Tel.: +45 23 26 00 00

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