Asetek's New Gen7 v2 Cooling Technology Powers the Latest Generation of ASUS ROG STRIX Series of CPU Coolers

16 Jan 2024 16:00 CET

ROG STRIX LC III ARGB All-in-One CPU Liquid Cooler from ASUS Unlocks Extreme CPU
Overclocking Capability and Whisper Quiet Operation

Aalborg, Denmark - January 9, 2024 -- Asetek, innovator of gaming hardware for
next-level immersive gaming experiences and the creator of the all-in-one (AIO)
liquid cooler, today announced that OEM Partner ASUS has introduced its third
generation of ROG STRIX all-in-one CPU coolers featuring Asetek's new Gen7 v2
liquid cooling technology. The new ROG STRIX LC III ARGB Series AIO CPU liquid
coolers will empower enthusiasts to boost CPU overclocking capability for
extreme performance and grant gamers rock-solid stability that is crucial for
immersive gaming.

· Asetek's new Gen7 v2 cooling innovation iterates on the existing design with
new Turbulence-Channel cold plate technology that provides greater thermal
performance than is possible with traditional split-flow cold plates. New
Turbulence Channel cold plate targets the hottest part of the CPU die for
industry-leading thermal performance.
· Improved cooling performance up to 0.5°C/100W on average.
· Out-of-Bound temperature sensing continuously monitors the liquid
temperature and automatically boosts the pump speed to clear any temperature
excursions, ensuring smooth system operation for an immersive gameplay
experience.
· Under-the-hood system enhancements resulting in even quieter operation
versus previous generations.

Asetek and ASUS ROG worked closely to create the ROG STRIX LC III ARGB Series,
ASUS ROG's workhorse gaming CPU cooler. The AIO liquid coolers are available in
240mm and 360mm radiator sizes and offered in black or white color options. A
few unique features new to the STRIX LC III series include a 360° rotatable pump
block, Gen7 v2 Asetek pump, premium ROG ARGB fans, and 10+ custom Aura lighting
effects.

"When we decided to develop the third generation of STRIX series CPU coolers, we
partnered with Asetek for its industry-defining liquid cooling technology,"
said Jonson Lee - Associate Vice President of Product R&D Ctr., Motherboard BU.
"Our ROG STRIX LC III ARGB Series AIOs will provide gamers with powerful CPU
cooling they can rely on, in a slick style that is synomous with the STRIX name.
And its powerful cooling is tailored for 14th gen Intel CPUs, ensuring an
optimal experience for gamers."

"It's always exciting to work with ASUS ROG. Like Asetek, quality and
reliability drive their product design and it was no different when they
approached us for this new generation of ROG STRIX AIO coolers," said John
Hamill, Chief Operating Officer at Asetek. "With Asetek's 20+ years of liquid
cooling leadership and more than 11 million coolers in the marketplace, we are
confident our new Gen7 v2 cooling technology and Turbulence Channel cold plate
architecture will seize the attention of both tech enthusiasts and gamers
alike."

To learn more the new ROG STRIX LC III series of coolers, visit
https://rog.asus.com/. For more about Asetek liquid cooling, please visit
www.asetek.com.

About ASUS.
ASUS is a global technology leader that provides the world's most innovative and
intuitive devices, components and solutions to deliver incredible experiences
that enhance the lives of people everywhere. With its team of 5,000 in-house R&D
experts, ASUS is world-renowned for continuously reimagining today's
technologies for tomorrow, garners more than 11 awards every day for quality,
innovation and design, and is ranked among Fortune's World's Most Admired
Companies.

About Asetek
A Danish garage-to-stock-exchange success story and global leader in mechatronic
innovation, Asetek (ASTK) designs, manufactures and sells gaming hardware for
next-level immersive gaming experiences. Founded in 2000, Asetek established its
innovative position as the leading OEM developer and producer of the all-in-one
liquid cooler for all major PC & Enthusiast gaming brands, going public in 2013.
In 2021, Asetek expanded its offering of gaming hardware solutions with the
introduction of its line of products for next-level immersive sim racing gaming
experiences. Asetek is headquartered in Denmark and has operations in China,
Taiwan, and the United States.

www.asetek.com

Media contact
Shawn Sanders
Asetek Technology Evangelist
ssa@asetek.com
+1 510 283 7061

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