WEKA ENTERTAINMENT
Identification

Allegra Finance
Weka Entertainment specializes in designing and developing on-line games and social applications. Weka Entertainment is a French publisher of online games for casual gamers. With a catalogue of thirty titles characterized by simple game play that typically promotes interaction between players, the business has become, over the course of 18 months, one of the reference operators in the European market for social gaming. The games are made available to net-surfers in two ways:
1- on the multi-player gaming homepage www.cafe.com
2- on Facebook via the SNS [Social Network Solutions] branch, which adapts some of the existing games already available on the Internet as well as creating original games.
The business model for Weka Entertainment is based on the viral nature of social networking and is monetized through dedicated micro-transactions for the purchase of virtual goods.
Operation
PRIVATE PLACEMENT