India's Hero MotoCorp enters German market in partnership with KSR Group

July 16 - Hero MotoCorp on Thursday entered Germany through a distribution partnership with Austria-based KSR Group, expanding its European footprint to five markets as India's largest motorcycle maker boosts its international expansion.

Here are some more details: 

• The world's largest two-wheeler maker by volume will enter Germany with its premium motorcycle portfolio, led by XPulse 200 4V series.

• KSR Group, which also distributes Eicher Motors'  Royal Enfield and Japan-based Kawasaki Motors' motorcycles, will roll out Hero MotoCorp's product range through a network of more than 28 official sales and service outlets across major German cities, with plans to expand to 30 sales points.

• These outlets will also be equipped to handle after-sales support as well as service and commercial assistance to buyers.

• The entry into Germany is in-line with the New Delhi-based company's strategy to diversify beyond India and to build a presence in high-value markets.

• In October, last year, the company had disclosed plans to enter the United Kingdom market with a similar partnership with Lancashire-based distributor MotoGB.

• The company closed financial year 2026 with a 40% year-on-year growth in its global business, driven by consistent demand across key international markets.

(Reporting by Saikeerthi in Bengaluru; Editing by Nivedita Bhattacharjee)