July 8 (Reuters) - Britain's IG Group on Wednesday proposed establishing a new group holding company in Jersey as the online trading platform presses ahead with a strategic overhaul aimed at unlocking shareholder value.

The FTSE 100 firm's Jersey plan reflects a broader shift in its business away from its British roots, with around two-thirds of revenue now generated outside the UK.

London-listed financial firms have increasingly sought structural flexibility to pursue growth in fast-moving global markets reshaped by new trading technologies.

IG also posted an 18% year-on-year jump in first-half revenue, with active customers increasing about 66% on a reported basis.

(Reporting by Yamini Kalia in Bengaluru; Editing by Subhranshu Sahu)

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