Crayon strengthens global leadership team

15 Dec 2022 11:27 CET

(OSLO, Norway) — Crayon, a global leader in IT services and innovation,
announced today it has strengthened its global leadership team through four new
appointments to better serve its customers, partners, and vendors.

Bente Liberg, the previous Chief Operating Officer, has been appointed as the
Chief Human Resources Officer, and Erwin Heinrich has been appointed as the new
Chief Operating Officer. In addition, longtime IT executives Martin Modl and
Michael Jacobs have joined the company as Executive Vice Presidents.

“As we continue to accelerate our growth ambitions, we have increased our
leadership to better meet the demands of the business and scale our success,”
said Crayon CEO Melissa Mulholland. "I am excited to welcome Martin and Michael
to the Crayon family and to have Bente and Erwin take on their new roles. These
changes will allow us to maintain our people-centric focus while accelerating
shareholder value, increasing our technical capabilities, and enhancing our
ability to deliver more innovation.”

The following is a snapshot of the leaders:
• Liberg has been with Crayon since 2002, when it was founded, and has held
various positions in the company. She’s played a key role in driving Crayon’s
growth and success. In her new role as Chief Human Resources Officer, she is
responsible for overseeing the company's people strategy and ensuring that
Crayon continues to attract and retain top talent. Her focus on people includes
development, training, and diversity and inclusion initiatives.

• Heinrich was previously the General Manager of Crayon Austria where he rebuilt
the organization to maximize value for customers. He has a demonstrable track
record as a senior manager and business consultant, leading business
transformation and driving customer success. For several years, he was a manager
at Oracle leading professional services in Austria as well as complex technology
projects. In his new role, he works with the CEO and in the executive leadership
team to strengthen Crayon’s ability to execute and scale further.

• Modl will be joining as Executive Vice President of Central Europe, overseeing
Switzerland, Germany, Austria, the UK, and the Netherlands. He has a track
record of implementing successful IT business strategies. He spent the last 12
years at SoftwareONE, where his teams in central and northern Europe were known
for delivering extraordinary growth. He also set up SoftwareONE’s Service
Business division and implemented his regional strategy that helped the
organization reach its global targets. Before SoftwareONE, he was a sales leader
at Insight Germany for 14 years.

• Jacobs will be the Executive Vice President of the Nordics and will oversee
Norway, Sweden, Denmark, Finland, Crayon Iceland, and Crayon’s subsidiary
companies of Inmeta, Puzzlepart, and Complit. He previously was the CEO of Fell
Tech and before that he was the CEO of Atea Norway, where he improved its
business performance and lead the transformation to more value-added services.
He also served as the Managing Director of Microsoft Norway and the Managing
Director for the Nordics at Dell.

Modl and Jacobs will start their roles in January.

“These changes will strengthen our global alignment and deepen our collaboration
across various geographies and improve profitability,” Mulholland said. “I am
excited for the opportunities this will yield in the coming year.”


For further queries, please contact:

Kjell Arne Hansen
Head of Investor Relations
Email: kjellarne.hansen@crayon.com
Tel.: +47 95 04 03 72

Melanie Coffee
VP of PR and Communications
Melanie.Coffee@crayon.com
+47 46 74 8648


About Crayon:
Crayon is a customer-centric innovation and IT services company with over 3,300
team members across 46 countries. We optimize businesses’ IT estate to help them
innovate with expertise they can trust. Our services create value for companies
to thrive today, and scale for tomorrow. www.crayon.com

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