Questback launches InsightLab and appoints Astrid van den Brink Erlandsson VP Professional Services

22 Nov 2022 11:00 CET

Stockholm, 2022-11-22

Over 1600 European organizations already choose Questback in their pursuit of
deeper understanding of employee and customer experiences. With the addition of
professional services through InsightLab, Questback seeks to supercharge these
experience management programs while deepening existing customer relationships
and opening for new possibilities.

To head up this effort, Questback is now joined by Astrid van den Brink
Erlandsson as VP Professional Services. Astrid brings 20 years of experience in
customer and employee feedback management through previous roles at Kantar, GfK,
HM, Effectory and latest as Chief Services Officer at Netigate.

“I think that Questback is in an exciting phase with great potential, and I
believe we have identified a great opportunity in the market to complement
Questback’s already strong technology with a layer of professional services.
When we add services, we strengthen the relationship with our customers and
become even more of a partner in understanding where insights from feedback can
have the largest impact for them.” Says Astrid van den Brink Erlandsson.

Already three people strong, the newly formed InsightLab team is expanding in
connection with strong customer demand.

“We are off to a great start with strong interest from our current customers as
well as new ones and several projects already underway. We are actively looking
for new members to the team to build out our capabilities as well.” Says Astrid
van den Brink Erlandsson.

Having recently established offices in Berlin and Amsterdam, Questback is
pursuing a growth journey in Europe through a combination of deeper
relationships with current customers and new market opportunities.

“Talking to our customers, we know that professional services from Questback has
been highly sought after. Having the privilege of attracting talent such as
Astrid to the team to execute on this makes me confident that we will be able to
deliver a completely new level of service to our customers.” says Saeid Mirzaie,
CEO of Questback.

Questback is a European leading provider of SaaS solutions for employee and
customer
feedback. The Company was founded in 2000 and listed in August 2021 on the
Euronext
Growth exchange in Oslo. Find out more about Questback at Questback.com.

For further queries, please contact:
Saeid Mirzaie
Chief Executive Officer
Ph. +46 733 414407
Email: saeid.mirzaie@questback.com

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including the risk factors outlined in the Information Document prepared by the
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https://newsweb.oslobors.no/message/540413 under the heading "Vedlegg". No
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or to conform such statements to actual results, is assumed. Furthermore,
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illustrative purposes only and should not be relied upon as, and is not, an
indication of future performance.

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