StrongPoint and Pricer deepen and broaden strategic partnership

15 Nov 2022 08:00 CET

15.11.2022 08:00:00 CET | StrongPoint | Non-regulatory press releases

(Oslo, 15 November 2022) StrongPoint ASA (ticker: STRO), a leading grocery
retail technology provider, deepens and broadens its strategic partnership with
Pricer AB. StrongPoint has been a reseller and installation provider of Pricer's
Electronic Shelf Labels (ESLs) for more than 20 years.

The new agreement broadens StrongPoint's geographical scope to the UK, Ireland,
expands the current agreement in Spain and re-affirms StrongPoint's distribution
rights in Norway, Sweden and the Baltics.

"We are proud to broaden and deepen our relationship with Pricer and look
forward to bringing their world-class technology to more grocery retailers.
Inflationary pressures and increased costs have only further increased the need
for efficiency-saving technologies. StrongPoint has a long history with Pricer
and has supplied many of the leading grocery retailers in Scandinavia with their
world-class solutions. We now have the opportunity to bring their amazing
products to many more retailers and consumers in even more parts of Europe,"
said Jacob Tveraabak, StrongPoint CEO.

"StrongPoint's outstanding reputation in the existing markets where they already
work with leading grocery retailers in Sweden, Norway and the Baltics made them
the obvious choice to expand our sales opportunity in Europe. We look forward to
continuing and deepening our relationship with StrongPoint," said Magnus
Larsson, acting CEO, Pricer.



About StrongPoint

StrongPoint is a grocery retail technology company that provides solutions to
make shops smarter, shopping experiences better and online grocery shopping more
efficient. With over 500 employees in Norway, Sweden, the Baltics, Spain, the UK
and Ireland and together with a wide partner network, StrongPoint supports
grocery and retail businesses in more than 20 countries. StrongPoint provides
in-store cash management and payment solutions, electronic shelf labels,
self-checkouts, click & collect temperature-controlled grocery lockers, in-store
and drive-thru grocery pickup solutions and grocery order picking solutions,
both manual and automated. StrongPoint is headquartered in Norway and is listed
on the Oslo Stock Exchange with a revenue of ?1bn NOK [ticker: STRO]. For more
information visit www.strongpoint.com - http://www.strongpoint.com.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart
retail market with in-store digital solutions that enhance both store
performance and the shopping experience. Through electronic shelf labels,
advanced technology, such as optical wireless communication and AI, and
continuous innovation, Pricer offers the foundation for in-store communication
and efficiency. The industry leading Pricer platform delivers benefits from 30
years of deployment experience and is fast, robust, interconnectable and
scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq
Stockholm. For further information, please visit www.pricer.com -
http://www.pricer.com.

CONTACTS

* Jacob Tveraabak, CEO StrongPoint ASA, +47 908 21 370,
jacob.tveraabak@strongpoint.com

ATTACHMENTS

Download announcement as PDF.pdf -
https://kommunikasjon.ntb.no/ir-files/17847450/1890/2555/Download%20announcement
%20as%20PDF.pdf

More information:
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