Grupo Fertiberia expands its international network with a subsidiary to kickstart growth in Greece and the Balkans

03 Nov 2022 16:01 CET

Grupo Fertiberia expands its international network with a subsidiary to
kickstart growth in Greece and the Balkans

• The new company, called Fertiberia Hellas, is led by a group of professionals
with extensive experience in these markets

Madrid, 31 October 2022
Grupo Fertiberia, a leader in the crop nutrition sector in Europe, is expanding
its network of subsidiaries to increase its international profile. The company
has recently incorporated the company Fertiberia Hellas in Athens, which will
start operating in November, with the goal of becoming a leading brand for
farmers in Greek and Balkan markets. “Grupo Fertiberia has developed unique,
innovative solutions for Mediterranean crops which have a great potential to
optimize the agricultural yield and the environmental performance of the crops
in these markets”, states Guillermo Pérez-Medina, the company’s director of
foreign markets.
A material part of Grupo Fertiberia’s annual business is earned on the
international market. The creation of a subsidiary in Greece forms part of the
strategy to become a global company through the development of high added value
products with a minimal environmental footprint. “We are the first company in
the sector that has committed to reducing its emissions to zero by 2035 thanks
to the production of crop nutrition solutions based on renewable energy and we
are also dedicated to leading biotechnology, as confirmed by our Group's recent
acquisition of the company Trichodex”, adds Pérez-Medina.
The company now boasts a consolidated position in other European countries,
including Portugal and France, and projects that Greece and the Balkans will
become leading markets for the company in upcoming years. “These countries
combine a great tradition in the sector with the promotion of entrepreneurs who
practice modern, diversified agriculture”. Grupo Fertiberia will be a “strategic
partner for farmers who seek more efficient and sustainable crops, thanks to our
high-tech crop nutrition portfolio”, says the director of foreign markets.
For the implementation and development of Fertiberia Hellas, the company has
joined a group of ten professionals led by Georgios Railakis with extensive
experience in advising agricultural entrepreneurs in this market. “Grupo
Fertiberia not only has a portfolio of fertilizers with a proven track record of
leading crops in this market, but it also aims to become leader in the energy
transition in the sector. In addition, the company is highly recognized for its
innovation in ecological solutions, which provides a highly attractive offering
for farmers who are seeking excellence in their crops”, highlights Railakis.

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