Press release
Deezer has appointed NetBooster to optimize its digital channels globally
21 Feb 2017 08:30 CET
Company Name
ARTEFACT
ISIN
FR0000079683
Deezer, one of the world’s leading music streaming companies, has appointed NetBooster to optimize its digital channels globally
NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent international agency in digital performance marketing, today announces a new partnership with Deezer.
After successfully supporting the launch of the music streaming service in the US last year, NetBooster has been appointed to manage Deezer’s global online customer acquisition, including US and South America in addition to a strong focus on core European markets; France, UK, and Germany.
Deezer has appointed NetBooster to work in a highly collaborative capacity, providing holistic global digital consultancy and integrated campaign delivery. NetBooster has the scope to optimise all digital performance channels to achieve Deezer’s overall customer acquisition objectives with a primary focus on increasing the number of free users and premium subscribers, in line with Deezer’s wider growth and international development strategy.
Ombline De Coriolis, VP Marketing at Deezer, comments “As a fast growing music brand operating in the digital space, we needed to work with an agency that would truly understand our challenges, our landscape and that would add real value to our already extensive in-house digital expertise. Having an independent agency partner, with the right International presence is very important to us. NetBooster has already proven itself to be a strong partner in a relatively short period of time and we’re thrilled to be working with the team.”
Emmanuel Arendarczyk, Managing Director, NetBooster France, says: “We are really proud that Deezer has chosen NetBooster to manage its online acquisition activities internationally. This new partnership is really exciting for us as it allows us to work very collaboratively with a fantastic and digitally-savvy brand, utilising our expertise in the best way possible because we have the freedom to optimize channels and media budgets to achieve their desired results.
Deezer has more than 10 million active users across the world and over 43 million tracks in its library. Streaming remains the music industry’s fastest-growing revenue source hitting US$ 2.9 billion in 2015 with 68 million subscribers in the world, representing 19% of global industry revenues.