CUSTOM SOLUTIONS
Identification
Jérôme GUYOT, Crédit du Nord, Directeur Opérations de Marché, Direction des Affaires Financières, 50 rue d'Anjou 75008 Paris, Tél. : +33 (0)1 40 22 45 87, Mob. : +33 (0)6 12 08 61 10, Fax. : +33 (0)1 40 22 43 79, e-mail : jerome.guyot@cdn.fr
Based near Aix en Provence, Custom Solutions is one of the leading marketing firms in France that provides its customers with a wide range of tools from promotion, logistics, licensing, CRM to web management. Custom Solutions produces world-leading content, business solutions and branded events with integrated marketing solutions to help clients target their most important customers.
Pro-forma sales for 2008/09 break down by activity as follows:
- management of promotional operations (50.9%): consulting services on choosing promotional mechanisms and operating themes, estimating recovery rates, running budget simulations, developing and validating the conditions for promotional offers, establishing telephone lines dedicated to customer offers, developing offer performance measurement tools, etc.;
- supply of logistical services (36%): producing special kits, conducting sample distribution programs, shipping products to points of sale, assembling displays, etc.;
- promotional use of digital content (13.1%): films, games, musical tones, etc.
All pro-forma sales for 2008/09 are in France.
The company delivers customized products and services to support as well as extend marketing and advertising services. The service offer is divided into five different brands: Custom Promotion, Custom Logistique, Custom Relation, Custom Licensing and Custom Web.